A24 “For Promotional Use Only” Book + Auction

Independent media company A24 has released a book celebrating some of the most engaging, ingenious, off-kilter and absurd movie merch: For Promotional Use Only: A Catalogue of Hollywood Movie Swag and Promo Merch from 1975-2005. From a Matryoshka doll promoting Being John Malkovich to a Stepford Wives frisbee, Jaws stockings, a Parent Trap fanny pack and more, there are 160+ products included in the book. As part of the …

Land Rover’s 4xFAR Festival Introduces Audiences to the 2020 Defender

Chief Commercial Officer Felix Bräutigam explains how the brand is marketing the next generation vehicle

The Land Rover Defender is no ordinary vehicle. For the first hands-on introduction of the all-new generation of the 2020 Defender 110 four door and Defender 90 two door models, a two day festival—with off-road driving, music, historical vehicles, food and a range of outdoor activities—was created in Coachella Valley, CA. While there, we had the chance to speak with Jaguar Land Rover’s global Chief …

Buzzbar’s SAD Lamp Serves Shoreditch

Meant to alleviate Seasonal Affective Disorder, a luminescent lamp for visitors and passers-by

One in three people suffer from Seasonal Affective Disorder (SAD), and women are 70% more likely to suffer than men. In London, Buzzbar (the walk-in digital and marketing production service) has responded to these statistics by creating the world’s largest SAD lamp for passers-by to up their serotonin levels on the way to and from work. Dubbed “Wellness Window,” the idea was inspired following a …