In a move that nutrition experts are calling “the world’s most ambitious attempt to remake a country’s food culture,” the Chilean government is banning cute marketing ploys to sell junk food. They’ve killed Frosted Flakes’ Tony the Tiger, Cheetos’ Chester Cheetah and various other cartoon mascots. This same law prohibits the sale of junk food (ice cream, potato chips, etc) in schools, and resulted in …
Tag: Marketing
WORLDZ Summit 2017
Forward-thinking with some of the world's most successful brands and the people who run them
Gathering some of the brightest and most creative brains and brands in one place, WORLDZ is more than an event—it’s also a community. With speakers ranging from Shiza Shahid (CEO of The Malala Fund) to Marc Mathieu (CMO of Samsung) to Brad Jenkins (managing director at Funny or Die) and Raja Rajamannar (Chief Marketing and Communications Officer at MasterCard), topics include leadership, strategy and the …
Announcing WORLDZ: a Cultural Marketing Summit and Community
We'll be hosting a workshop at this new initiative from the PTTOW! team
We’ve been fortunate to be part of the PTTOW! community for several years. The acronym stands for Planning To Take On the World, and its 230 or so members represent leaders—only one per company—across industries and genres. Execs of some of the largest companies in the world mix with gold medal athletes, artists, innovators and entrepreneurs, all united in the desire to be the best, …