Buzzbar’s SAD Lamp Serves Shoreditch

Meant to alleviate Seasonal Affective Disorder, a luminescent lamp for visitors and passers-by

One in three people suffer from Seasonal Affective Disorder (SAD), and women are 70% more likely to suffer than men. In London, Buzzbar (the walk-in digital and marketing production service) has responded to these statistics by creating the world’s largest SAD lamp for passers-by to up their serotonin levels on the way to and from work. Dubbed “Wellness Window,” the idea was inspired following a …

Chile Kills Cute Mascots to Fight Obesity

In a move that nutrition experts are calling “the world’s most ambitious attempt to remake a country’s food culture,” the Chilean government is banning cute marketing ploys to sell junk food. They’ve killed Frosted Flakes’ Tony the Tiger, Cheetos’ Chester Cheetah and various other cartoon mascots. This same law prohibits the sale of junk food (ice cream, potato chips, etc) in schools, and resulted in …

WORLDZ Summit 2017

Forward-thinking with some of the world's most successful brands and the people who run them

Gathering some of the brightest and most creative brains and brands in one place, WORLDZ is more than an event—it’s also a community. With speakers ranging from Shiza Shahid (CEO of The Malala Fund) to Marc Mathieu (CMO of Samsung) to Brad Jenkins (managing director at Funny or Die) and Raja Rajamannar (Chief Marketing and Communications Officer at MasterCard), topics include leadership, strategy and the …