Why Mercedes-Benz Partnered with Avatar to Create a Concept Car

The VISION AVTR is a glimpse at auto design some 20 years into the future

Mercedes-Benz CEO Ola Källenius announced a longterm partnership with Lightstorm Entertainment, creators of the mega-hit Avatar and its four future sequels, and presented the first manifestation of their collaboration—the VISION AVTR concept car—during a keynote at this year’s Consumer Electronics Show in Las Vegas. The presentation offered a window 20 years into the future at what a car might look like, and how we’ll interact …

Best of CH 2019: Cars + Tech

From the return of the Motorola Razr to a test drive of Volvo's future-forward vision, this year will be remembered for its innovations

This year marks a significant shift in attention and intention. Our reliance on technology is causing more and more self-reflection. We recognize the positive and negative impacts that various types of technology and mobility can have as we devise ways to ensure the former outweigh the latter. Whether that be innovations that aim to be more democratic, those that entertain and inform us, or electric …

Test Drive: Mercedes-Benz’s GLB SUV and CLA Sedan

Comparing contrasting vehicles, both with plenty of impressive qualities

In order to concurrently keep up with and set themselves apart from competitors, Mercedes-Benz employs a somewhat shotgun approach, with lots of cars starting in the mid-to-high $30K range. Their newest being the seven-passenger GLB SUV, built on the same platform as the brand’s CLA—which first debuted in 2013. The brand is going after younger buyers with the $38,600 250 4Matic GLB, an ideal car …