Three Motorcycle Apparel Brands on Pushing the Industry Forward

By blending contemporary style, classic silhouettes and future-forward tech, these companies make super-advanced moto gear

Motorcycle apparel is evolving, blending tech, safety and style with aplomb. Small brands like REV’IT!, Iron and Resin and ATWYLD are using future-forward materials without sacrificing style. SA1NT (an Australian brand), Aether and Filson (both based in the US) fuse classic workwear and outerwear looks with embedded protective technology so that their clothing can be worn off the bike, but it holds true for the …

Test Ride: 2021 Aprilia Tuono 660

An impressive Italian machine imbued with emotion

Many motorcycle companies share a common history of having started out manufacturing bicycles—many before World War I, others in the years leading up to World War II. Founded in Noale, Italy in 1946 as a bike manufacturer, Aprilia is one of the younger companies out there and they didn’t start producing motorcycles until Ivano Beggio took the reins from his father in 1968. Even then, …

REV’IT Humanizes Technical Motorcycle Apparel

The Dutch brand's various trademark styles also signpost technical innovation

Motorcycle apparel—which has to be protective, breathable and move with a rider—isn’t just demanding to design, it’s also difficult to make look appealing. With all the tech needed to protect from sun, rain, wind, debris and the road itself, much of the gear looks almost absurd when riders step three feet from the motorcycle. Not to mention, styles borrowed from the military can send all …