Heineken Open Design Explorations: The Club

The future of nightlife as conceived by a cross-disciplinary team of club-going creatives

“We wanted to show design in action, not on a pedestal,” said Heineken’s Global Head of Design Mark van Iterson as he walked us through “The Club”, the first project of their Open Design Explorations, a pop up nightclub in the Tortona district during Milan’s Design Week. He wasn’t kidding around. The culmination of a year’s work, it represents an ambitious collaborative research and design …