Link About It: This Week’s Picks

From a color-matching app by Pantone to the history of the fire pole and a profile of the keepers of NYC's community fridges, our round-up from the web

Don’t Back Down! Art Initiative With 100% of their proceeds directed to Inner-City Arts, The Okra Project and Equal Justice Initiative, the new artistic initiative Don’t Back Down! sells limited edition prints by emerging and beloved artists including Jamel Shabazz and Brad Elterman. Customers will find well-known images (like some of  David Corrio’s work) and those they’ve never seen before; everything is imbued with beauty, …

Pantone’s Super-Fast Color Match App

With a pocket-sized card and an app, Pantone has made identifying colors incredibly easy and fast. Users simply download the Pantone Connect app (available on iOS and android), place the laminated card over the hue they want to match (with the card’s window exposing the selected color), and align their phone to the correct angle for the app to snap a picture and find the …

Link About It: This Week’s Picks

Freelance achievement stickers, Prince's own purple, the science of magic mushrooms and more

1. Understanding the Natural Chemicals Within Magic Mushrooms Since 1968, scientists have explored the enzymatic process in magic mushrooms that produces its active chemical, psilocybin. Not until a brand new study—published in the German journal Angewandte Chemie—has it been decoded. Scientists sequenced the genomes of two magic mushroom species, Psilocybe cubensis and Psilocybe cyanescens. Through enzyme isolation and splicing, they were later able to create …