Interview: Future Proper Founders Even Dunlop + Adam Levite

A new online activewear destination pairs community with cutting-edge product

Launched in 2020, the retail destination Future Proper aims to question what it means to be active as it breaks down stereotypes pinning victory or defeat to a successful workout. Co-founder and CEO Even Dunlop, along with co-founder and creative director Adam Levite, found that most sites selling performance gear and athleisure steered their inventory and marketing toward athletes. For Future Proper, they envisioned a …

Link About It: This Week’s Picks

Apple's Black History Month efforts, support systems for travel and hospitality workers, a preview of Virgin's hyperloop and more

Fossils Suggest Earth’s Largest-Ever Land-Dwelling Animal In 2012, when paleontologists began excavating a massive set of 98-million-year-old fossilized bones located at the Candeleros Formation in Argentina’s Neuquén Province, they didn’t realize how big (literally and figuratively) their discovery would be. The research team now believes that the enormous dinosaur—a long-necked, plant-eating titanosaur—could be larger than the 122-foot-long Patagotitan. So far, mostly vertebrae and some pelvic …