More than a limited edition apparel drop or one signature vehicle, lifestyle brand Kith’s epic partnership with BMW includes 150 collaborative 2022 M4 Competition vehicles (referred to as the M4 Comp x Kith) and all the clothing and accessories to support the captivating coupe. Kith founder Ronnie Fieg looked to his own E30-generation BMW M3, as well as an M4 design study, to imagine the 503 horsepower car, which …
Streetwear as a truly ubiquitous element of pop culture is a relatively nascent phenomenon. Limited sneakers and boutique hoodies in the pre-internet age were largely relegated to global downtown centers of fashion in major cities like New York, London and Tokyo. But thanks to the rise of social media and online retail garm aficionados in Everytown, USA can now follow (and shop) trends as fervently …
More than just a destination for Kith + Nike Sportswear collaborative goods, the brands’ new joint pop-up in Soho, NYC plays host to plenty of conceptual art and interactive components, all surrounding a unifying narrative. The first of which is, of course, the Rio Olympics and there will be plenty of customizable products to go around dedicated toward the event. The space, once again designed …
