Tag Heuer’s Super Mario Smartwatch Animates The Nintendo Character To Gamify Fitness

Limited to 2000 production pieces, the Tag Heuer Connected + Super Mario smartwatch finds the Swiss luxury watchmaker kicking off a longterm partnership with Nintendo. The watch gamifies fitness and rewards wearers as they reach activity goals with compelling animations of Mario, who acts like a supportive digital coach. Bonus “Easter egg” features are unlocked along the way. Further, the brand looked to the 1985 …

Watchsmith App Grants Further Apple Watch Face Customization

For all the customization allowed to the Apple Watch face—including theme, style and numeral type—developer David Smith’s iOS app Watchsmith unlocks even more. Watchsmith allows users to assemble dynamic feature combinations that can be scheduled to change throughout the day. Users can affix the weather to their Apple Watch face in the morning or activity data toward day’s end. Sources range from astronomy and tide …

Fitbit’s Ionic Smartwatch

The newest Android-compatible smartwatch could be the best yet

by Michael Frank Fitbit has had a simple formula for success: target women. Think about the average Fitbit wearer and it’s not only a woman, it’s a younger, gym-going woman. To make progress Fitbit needs men to care about its wearables, too, which is one good reason they’re now debuting their first smartwatch, the Ionic. The greatest market strategy isn’t necessarily competing with the Apple …