Fitbit’s Ionic Smartwatch

The newest Android-compatible smartwatch could be the best yet

by Michael Frank Fitbit has had a simple formula for success: target women. Think about the average Fitbit wearer and it’s not only a woman, it’s a younger, gym-going woman. To make progress Fitbit needs men to care about its wearables, too, which is one good reason they’re now debuting their first smartwatch, the Ionic. The greatest market strategy isn’t necessarily competing with the Apple …

Skagen’s New Signatur Hybrid Smartwatch

Insight behind the design of the affordable brand's latest addition

Since its debut almost 30 years ago, Skagen‘s strength in watch design has been the presentation of minimal pieces that manage to captivate. Affordable pricing and attention to detail in manufacturing also propelled them forward. Recently, however, their hybrid smartwatch category has been a noteworthy development. Holding true to the core values of the brand but adding functionality for the modern watch wearer, these pieces …

A Smartwatch For People With Parkinson’s

With a mission to use technology to empower humans of all abilities, Microsoft’s latest smartwatch aims to help minimize hand tremors experienced by people with Parkinson’s disease. Known as the Emma Watch, the device uses “vibrating motors—similar to those found in mobile phones—to distract the brain into focusing on something other than trying to control the patient’s limbs,” explains Microsoft. In essence, the motor’s vibrations …