A Glimpse at the Future of Watchmaking Through LVMH Watch Week 2022

Inspiring releases from four brands defining the way we tell and wear time

This year, the third annual LVMH Watch Week took place over a series of hybrid presentations, both virtual and in-person—allowing some journalists to view the 2022 models from the luxury holding company’s four time-telling brands up close. We got hands-on with these wristwatches to understand their material, finishes, legibility and weight; to scour them for details that separate them from past editions and nostalgic inspirations. Once …

The Future Of Racing, the Formula E Championship for Electric Cars

Three-time Le Mans winner Andre Lotterer on racing and the automotive industry as a whole

At the TAG Heuer boutique on Fifth Ave, mere days before the Formula E Grand Prix is set to take the racing world’s main stage in Red Hook, Brooklyn, pedestrians would be forgiven any confusion over the race cars up and down the street. Normally only seen racing through Monaco for the Grand Prix or at Le Mans, these cars are in NYC gearing up …

Tag Heuer’s Super Mario Smartwatch Animates The Nintendo Character To Gamify Fitness

Limited to 2000 production pieces, the Tag Heuer Connected + Super Mario smartwatch finds the Swiss luxury watchmaker kicking off a longterm partnership with Nintendo. The watch gamifies fitness and rewards wearers as they reach activity goals with compelling animations of Mario, who acts like a supportive digital coach. Bonus “Easter egg” features are unlocked along the way. Further, the brand looked to the 1985 …