TAG Heuer’s Special Edition Wristwatch for the Formula 1 Monaco Grand Prix

A new DLC-coated titanium racing chronograph inspired by the legendary "Dark Lord" Monaco of the '70s

Named after Formula 1‘s legendary Monaco Grand Prix and the principality where its hosted, TAG Heuer‘s Monaco automatic wristwatch set a new standard for racing chronographs when it was introduced in 1969. From its radical circle-in-square structure (defiant of chronograph design at the time) to its future-forward technical inclusions, the Monaco attracted watch aficionados and racing enthusiasts alike, and went on to amass world recognition. In the …

A Glimpse at the Future of Watchmaking Through LVMH Watch Week 2022

Inspiring releases from four brands defining the way we tell and wear time

This year, the third annual LVMH Watch Week took place over a series of hybrid presentations, both virtual and in-person—allowing some journalists to view the 2022 models from the luxury holding company’s four time-telling brands up close. We got hands-on with these wristwatches to understand their material, finishes, legibility and weight; to scour them for details that separate them from past editions and nostalgic inspirations. Once …

The Future Of Racing, the Formula E Championship for Electric Cars

Three-time Le Mans winner Andre Lotterer on racing and the automotive industry as a whole

At the TAG Heuer boutique on Fifth Ave, mere days before the Formula E Grand Prix is set to take the racing world’s main stage in Red Hook, Brooklyn, pedestrians would be forgiven any confusion over the race cars up and down the street. Normally only seen racing through Monaco for the Grand Prix or at Le Mans, these cars are in NYC gearing up …