The Future Of Racing, the Formula E Championship for Electric Cars

Three-time Le Mans winner Andre Lotterer on racing and the automotive industry as a whole

At the TAG Heuer boutique on Fifth Ave, mere days before the Formula E Grand Prix is set to take the racing world’s main stage in Red Hook, Brooklyn, pedestrians would be forgiven any confusion over the race cars up and down the street. Normally only seen racing through Monaco for the Grand Prix or at Le Mans, these cars are in NYC gearing up …

Tag Heuer’s Super Mario Smartwatch Animates The Nintendo Character To Gamify Fitness

Limited to 2000 production pieces, the Tag Heuer Connected + Super Mario smartwatch finds the Swiss luxury watchmaker kicking off a longterm partnership with Nintendo. The watch gamifies fitness and rewards wearers as they reach activity goals with compelling animations of Mario, who acts like a supportive digital coach. Bonus “Easter egg” features are unlocked along the way. Further, the brand looked to the 1985 …

TAG Heuer’s Collaborative Carrera Porsche Chronograph

A partnership between two storied legacy brands with motorsport in their background

It’s not often that two storied legacy brands join forces to create an item that succeeds in seamlessly blending the values of both. This is what has happened with the new TAG Heuer Porsche Carrera Chronograph wristwatch—a special edition 44mm timepiece powered by the in-house Calibre Heuer 02 Automatic movement. Its design ethos weaves attributes from the two brands each known for their precision, performance …