Tag Heuer’s Super Mario Smartwatch Animates The Nintendo Character To Gamify Fitness

Limited to 2000 production pieces, the Tag Heuer Connected + Super Mario smartwatch finds the Swiss luxury watchmaker kicking off a longterm partnership with Nintendo. The watch gamifies fitness and rewards wearers as they reach activity goals with compelling animations of Mario, who acts like a supportive digital coach. Bonus “Easter egg” features are unlocked along the way. Further, the brand looked to the 1985 …

TAG Heuer’s Collaborative Carrera Porsche Chronograph

A partnership between two storied legacy brands with motorsport in their background

It’s not often that two storied legacy brands join forces to create an item that succeeds in seamlessly blending the values of both. This is what has happened with the new TAG Heuer Porsche Carrera Chronograph wristwatch—a special edition 44mm timepiece powered by the in-house Calibre Heuer 02 Automatic movement. Its design ethos weaves attributes from the two brands each known for their precision, performance …

Women’s Timepiece Highlights from LVMH’s Watch Week

Hublot, Bulgari and Zenith present the future of wristwatches in Dubai

Three of the four luxury watch brands in the LVMH portfolio debuted several exquisite 2020 releases in Dubai last week. Well in advance of the traditional Swiss horological shows (most notably Baselworld), the inaugural event, entitled LVMH Watch Week, granted global retailers and members of the press an opportunity to spend substantive time with watches of exceptional merit, both technically and aesthetically. It was a …