Interview: Design General Manager at Lexus, Koichi Suga

Inside the bold, dynamic, and invigorating lineage of Lexus vehicles

It’s tough to stand out in the automotive marketplace these days. Just ask Lexus Design Department General Manager Koichi Suga, who says, “At first, nobody gave Lexus a second look.” True enough, the brand flew under the radar for years when it came to design, instead building a customer base that liked their vehicles because they were reliable and a good value. These days, design …

Toyota’s Moon Rover

Traditionally limiting their endeavors to the Earth’s surface, Toyota now has plans to go to the moon. The Japanese Aerospace Exploration Agency announced a partnership with the carmaker to place a self-driving rover on the moon in 2029. Using Toyota’s fuel-cell technology and solar power, the rover can transport two passengers over 10,000 kilometers. Though no astronauts will travel to the moon in the rover …

Toyota’s Newest Autonomous Technology, “Guardian”

The brand's new system will work in tandem with the driver to prevent accidents but take over in learned situations

While the capabilities of autonomous technology continue to expand, Toyota is emphasizing the importance of a balance in responsibility. The Toyota Research Institute is testing its 100% autonomous “Chauffeur” system, but it’s the “Guardian” program that is garnering a large portion of the brand’s attention, signaling an investment and trust in humanity’s capabilities—with the help of smart technology. The TRI-P4, the vehicle which will do …