Small Steps, yet Big Leaps

Driven by clarity and the need to inspire, our site redesign is live

One year in the making—and almost four years after our last refresh—we’ve just unveiled a brand new design for the site. As we’ve affirmed and honed our mission statement, you’ll continue to find much of what you’ve long loved about COOL HUNTING here. We aim, of course, to inspire, to quench curiosity, to filter through the ever-changing world of design and uncover that which speaks to the future. And yet, you’ll find that our visual emphasis has changed. Our previous six redesigns pushed boundaries and targeted unknown-to-the internet innovation. This time, clarity drives the site so that viewers can easily discover what we’ve spent time sharing.

Interview: Broadway Roulette Founder Elizabeth Durand Streisand

An inexpensive new way to access theater tickets for some of NYC's biggest shows

Broadway and the magnificent shows that are performed there represent a comfortable, established industry. Suffice to say, there’s little innovation executed off the stage because people continue to pay severely steep prices, hustle last minute or wait in long lines. Defying this is Broadway Roulette—a tech-enabled consumer-facing company (which happens to be developing further in a Morgan Stanley technology incubator) that’s disrupting current statistics. Some …

Cannabis Recommendation Site, Say Hi

An editorial platform with insight on the best new products

Tapping into the fervor and drive around cannabis products, Say Hi might be the perfect discovery service, anchored by an editorial platform for those looking to stay updated on the most innovative marijuana-related releases. While they’re not alone out there, Say Hi differentiates themselves with a high-quality approach to content, brand and design. Every two weeks the site is populated with new products, touching everything …