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MINI White Rabbit

To celebrate the MINI Cooper and its British heritage UK agency Profero created a Follow the White Rabbit banner ad campaign. Starting on sites like Urban Junkies click-thrus on the MINI banner ad take you on a fascinating random tour of British culture sites—the white MINI staying with you through the journey. Start here.

COOL HUNTING always gets permission to use the images we publish; however, as an independent publication, we cannot afford to continue fighting unfair claims of copyright infringement, so the images have been removed from this post.

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