MINI White Rabbit


To celebrate the MINI Cooper and its British heritage UK agency Profero created a Follow the White Rabbit banner ad campaign. Starting on sites like Urban Junkies click-thrus on the MINI banner ad take you on a fascinating random tour of British culture sites—the white MINI staying with you through the journey. Start here.

Josh Rubin

Josh Rubin

Josh Rubin is COOL HUNTING's founder, editor and executive creative director. He brings his background as a photographer and expertise as a user experience designer to his point of view on what makes a good story for CH—this most often include some kind of intersectionality between art, culture, technology and design. Josh is a bit of an urban hippie, obsessed with most things Japanese, a Sealyham Terrier lover and very food motivated.

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