As the Bicycle Film Festival winds its way from city to city, part of their unique sponsorship with Puma includes the Puma Re-Bike project that helps bike charities in five North American cities.
What Puma did was donate $200 to seven magazines challenging each to build a cycle from recycled parts reflecting their periodical's theme. Don't worry, they didn't waste two c-notes on Men's Health and Look!, they gave cash to faves like Vice, Swindle and The Fader and the results have been impressive. Each bike is being auctioned off with the proceeds going to worthy groups like The Bike Kitchen in San Francisco and other righteous bike charities based in cities where the film fest sweeps through.
Participating magazines: The Fader, Vice, URB, XLR8R, Theme, Swindle and Anthem.