With its New Shepard rocket, Blue Origin—founded by Amazon co-founder Jeff Bezos—has become the first company to successfully launch a reusable rocket into space and land it safely back on Earth. Blue Origin previously attempted the landing in April, but ultimately failed due to hydraulic issues. Elon Musk’s SpaceX has also been working on a similar maneuver, but has yet to succeed. Until now, rockets have always been design for one-time use but, with this historic feat, consumer space tourism is looking a lot more affordable. Watch New Shepard nail its vertical landing at Popular Science.