Audi’s “Daughter” Commercial

Accurately gauging many people’s mood across the country, Audi has created a commercial for the Super Bowl that isn’t about speed or luxury—in fact, it doesn’t even advertise one particular car. Instead this TV spot, called “Daughter,” depicts a bunch of kids in a somewhat ramshackle downhill cart race. One participant’s father narrates, contemplating his daughter’s gender and perceived worth. The final message from the car company is one of equality and hope—which is especially timely right now.