40 Days of Dating

NYC designers and best friends test, investigate and document a relationship


Jessica Walsh and Tim Goodman are best friends who find themselves single at the same time. Walsh is the hopeless romantic, always looking for love, and Goodman is afraid of commitment, oftentimes after many girls at once. Losing sight of what it’s like to be in a healthy relationship, these two opposite relationship types date each other for 40 days in hopes of overcoming their reckless dating histories. Because of the theory that it takes 40 days to break a bad habit, Walsh and Goodman go through the regular relationship motions every daycommitting the time, companionship, joys and frustrations it entailswhile documenting almost every moment through a variety of design media.


As the subjects and designers of “40 Days of Dating,” Walsh and Goodman captured their dating routine every day with videos, photos and art in addition to questionnaires. Daily meet-ups, weekly therapy sessions and thrice weekly dates prove to offer subject matter as thrilling as it is endearing. Walsh and Goodman also worked on side projects within the 40 dayson day five, for example, they explored their dating histories by creating artwork, and on day 31 they held hands for eight hours straight and captured it on filmeven in the bathroom. Their personal project will unravel day-by-day online as “40 Days of Dating,” and today is day one.

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Their friendsfellow designers, illustrators and artistscontribute to the daily posts as well. Each day two friends put together a typographic post for the daily dating entry. Check out their video on the dating rules and catch a glimpse of what’s to come in few of their behind-the-scenes clips. Track the duo’s progress as designers, best friends and lovers on “40 Days of Dating” tosee how the dating project endsor continuesand how video, photography and art brilliantly bring their nuanced dating style to an online audience.

Portraits courtesy of Osvaldo Ponton and typography courtesy of Roanne Adams