Brit Insurance Designs Of The Year


On Tuesday evening London's design scene gathered together on the banks of the River Thames to celebrate the best designs of 2007. The Brit Insurance Designs of The Year incorporates architecture, furniture, fashion, products, graphics, interactive and transport. An international jury of design experts have selected their favorite creations over the last 12 months to be exhibited in the Design Museum. The show demonstrates an expansive range of beautiful, innovative and creative ideas from around the world. The 100 chosen projects give a much more diverse and interesting view of the design world than the previous Designer of The Year award which created controversy year after year for it's limited shortlist of four British designers.

Now, instead of the designer, they are concentrating on the design and making it an international affair, thereby creating a show of inclusion rather than exclusion. We're happy to see that some of the projects that have been featured on Cool Hunting have made it into the final 100. Anthony Dicken's Anglepoise Fifty, the iPhone, Giles Deacon's SS07 collection, and SANAA's New Museum in NYC. There will be a selected winner for each category that will be announced on 11 March 2008. A week later the overall winner of Design of The Year will be chosen.