Look Design

Cool Hunting Video Presents: Dieter Rams’ Principles of Good Design

Our video from the Vitsoe headquarters in London highlights the Dieter Rams ethos

In this video Mark Adams, Managing Director of the iconic shelving system Vitsoe, discusses Dieter Ram’s 10 principles of good design during our visit to Vitsoe headquarters in London. Adams gives us unique insight into the history of the brand and its meaning to Dieter Rams, demonstrating how Rams’ principles relate directly to the style and success of the Vitsoe name.


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