Ferrari 12Cilindri Tailor Made by COOL HUNTING
Two years in the making, a one-of-one vehicle celebrating Korean culture created with four artists
Our latest collaboration with Ferrari’s Centro Stile Tailor Made and Communications teams is a one-of-a-kind 2026 12Cilindri celebrating Korean culture through the lens of a group art show. Two years in the making, across three continents, COOL HUNTING founders Evan Orensten and Josh Rubin, along with curator JaeEun “Jane” Lee and four Korean artists—TaeHyun Lee, Dahye Jeong, Hyunhee Kim and GRAYCODE, jiiiiin—pursued a creative path that’s inspired by tradition, driven by innovation.
The vehicle represents several firsts: a factory made Ferrari with translucent badging, white ceramic paddle shifters, white brake calipers, an art work installed in the dashboard, a transitional paint in a new color that’s inspired by Korean celadon pottery and the neon of the city’s nightlife, a new tri-dimensional fabric with a custom pattern, and a panoramic roof with a screened pattern and an artwork-as-livery painted with a three dimensional treatment. It’s also the first modern art car to be created with four different artists.
As we celebrate the 23rd anniversary of COOL HUNTING, we’ve evolved from just sharing stories to creating things to tell stories about and this is our proudest achievement thus far. Learn more about the project here.
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