HAY Mini Market Makes its US Debut

The MoMA Store brings the affordable, playful Danish design accessories to Soho and online

Design fair regulars are well-acquainted with HAY, which was founded in 2002 to provide quality, contemporary furniture at a democratic price point. Since then, the Danish design company has branched out into smaller products and accessories, collaborating with international designers (like Sebastian Wrong) to add playful, innovative and always stylish touches to humdrum household objects. Driven by their mission to make good design more accessible, HAY now brings its Mini Market concept to the US, via the MoMA Design Store.

HAY Mini Market is an in-store concept that was first realized last year, functioning as a shop-within-a-shop in major shopping landmarks such as Tokyo’s Daikanyama T-Site, London’s Selfridges department store and Paris’ Le Bon Marché. And starting today, for four months, passersby can enter MoMA Design Store’s Soho location and experience it, too. On offer is a collection of over 230 objects—either designed by HAY or thoughtfully selected by co-founder Mette Hay—covering every section of the home, from marble-colored pencil erasers to glassware and colorful geometric patterned tote bags. We’re appreciative of how they give a unique twist to normal items like coat hangers and paper towel holders, inciting more joy in quotidian tasks.

HAY Mini Market opens today inside MoMA Design Store’s Soho location at 81 Spring Street. Select items are also available at MoMA’s online store and—if you don’t mind European shipping rates—from HAY’s official online version of the Mini Market.

Images courtesy of HAY