Marc Newson’s $12,000 Collaborative Hourglass for Hodinkee

Esoteric and mesmeric are two words industrial designer Marc Newson uses to describe his new collaborative product (with watch expert website HODINKEE) an hourglass. It’s far more than these descriptors however. This time-counting apparatus documents 10 minute cycles, and does so with roughly 1.3 million copper-coated nanoballs fighting their way through a hand-blown glass neck. The sounds produced along the way mimic a lush rainstorm. It’s a multi-sensory reimagining of a classic timepiece. The unit has been produced in a limited edition of 100, at $12,000 a piece. To reimagine the nostalgic with a luxuriant infusion, as they have done here, should appeal to anyone with an appreciation of time and design.