With people trekking to NYC for holiday shopping, there’s a new pop-up worth swinging by this year—and it’s aimed at those looking for a good night’s sleep. WRIGHT, makers of American-designed and -produced mattresses (and more), has set up a showroom in SoHo, and it allows visitors to get hands-on with their goods and place orders on-site. WRIGHT launched in October, founded by Dan Hauber, a former McKinsey & Co consultant who wanted to make a reasonably priced, high-quality mattress available online. Like other mattress start-ups of late, WRIGHT offers an online 60-day trial and free delivery service, but the pop-up is an opportunity to learn about what they bring to the bedroom in person.
Mattress preferences vary greatly, so to best understand WRIGHT’s signature product, the W1.27, a look inside is required. The mattress is constructed of four layers of gel-infused, crosshatch-ventilated memory foam, with each layer sporting its own density. This mattress airs on the side of comfortability, first and foremost. And that means it’s softer, down to the quilted top fabric. However, there’s also full-body support here, meaning body alignment is kept intact. The product was developed and tested for two years before hitting the market.
The temporary showroom has been styled based upon the look of a modern bedroom, and was designed by the team at TRNK. And guests can, in fact, get on a mattress. You can visit the WRIGHT pop-up shop at 188 Lafayette Street, NYC from now until the end of 2015. Appointments (available seven days a week) are recommended, but walk-ins are welcome.
Images courtesy of James Trotta-Bono