Cool Hunting Video: Dominique Ansel

Experimentation, creativity and constant change define the philosophy of this interesting NYC bakery

Greeted every morning by 150+ pastry enthusiasts waiting eagerly for a taste of the renowned Cronut, Dominique Ansel Bakery of Soho has made quite a name for itself. We spoke with the bakery’s head chef and owner, Dominique Ansel to see where his craze-inducing ideas come from. He explained some of the items on the bakery’s ever-changing menu, his desire for innovation and even presented us with some of his newest sweet treats—including the milk and cookie shot. With Ansel’s focus on exploration, experimentation and creativity, there’s no doubt that his next invention will be as remarkable as the last.