The Swedish sweet shop introduces all-natural popsicles for summer

Offering a bright white respite from the bustle of Christopher Street, Sockerbit is a Scandinavian sweet shop in NYC’s West Village known for its delectable selection of traditional smågodis (little candies) and its pristine, rainbow-lined interior. The shop—whose name literally translates to “lump of sugar”—was opened in 2010 by Stefan Ernberg and his wife, Florence Baras. Specializing in all things sweet and Swedish—with foodstuffs and toys from neighboring Denmark as well—Sockerbit carries more than 149 different candies priced by the pound. All of their candies are naturally colored and free of genetically modified ingredients and trans fats. “Usually there are more adults in here than kids,” says Baras. “Our candies may look like other candy, but once people try them they can taste the difference.”


This summer, Sockerbit introduced a line of popsicles made in collaboration with Go-Go Pops, a company based in Cold Springs, New York. The flavors are inspired by Sockerbit’s goodies and traditional Swedish flavors like lingonberry and lemon-elderberry pop. Some varieties include small pieces of candy, like the salted licorice, which features chunks of Sockerbit’s bestselling sweet. Like Sockerbit’s other products, their popsicles are naturally flavored and sweetened. “The best part about working with Go-Go Pops is that they are constantly updating the line to include seasonal ingredients,” says Baras. “There is only about one cup of sugar in every 500 popsicles.”


Our favorite popsicles included their Rocky Road fudgesicle, which is delightfully dotted with Swedish marshmallows, and strawberry flavored with rose petals. For an ode to their new home, the star-spangled pop gets a jolt of Americana color with strawberries, blueberries and lemon. The popsicles are $3.80 each and are sold exclusively in-store, while candy is available through the online shop as well.