Cool Hunting Video: H E I D I L E E

A look behind the scenes at NYC's mad hatter

by H E I D I L E E founder Heidi Lee turned that notion upside down. Lee, who constructs wild hats to match her equally zany personality, works out of a small studio and has a range of headwear that straddles the line of high fashion and experimental, mad scientist. In our latest video we spent some time with Lee to learn about her process, inspiration and philosophy.