Gillette at (HIS)Story

The thematic concept shop's latest installation celebrates men's style and grooming

Presented by Gillette

We recently spent some time at the freshly launched (HIS)Story installation at NYC’s STORY concept shop in Chelsea to check out the well-edited selection of men’s style and grooming goods. From Malin + Goetz to Diptyque to 3×1 Denim and more, the installation—which features around 140 brands—is tailored to suit the tastes of myriad modern men. At the top of our list was a Gillette-sponsored shave with Gillette’s new Fusion ProGlide SilverTouch Razor, which was provided by the very capable hands of Luis from Frank’s Chop Shop on the Lower East Side. The old-school hot towel barbershop shave was complemented by the ProGlide’s extremely thin blade and precision trimmer, which have been expertly designed for sensitive skin. Check out the video for a closer look at the experience.

(HIS)Story—founder Rachel Shechtman’s latest edition of her thematic STORY concept shop—runs through 7 July 2013.