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James Small x W London

Custom utility belts for nomadic bon vivants


Created for the W Hotel concept of a high-profile, über-connected concierge (that they call a W Insider), designer James Small’s bespoke belts put the party on your hips with covetable accessories like a hip flask, credit card and phone holders, decision dice pocket, a slot for a USB stick and a Saint Christopher medal “for extra special luck.”

The accessory, commissioned by the W London and American Express, celebrates of the recent opening of the W Hotel on the vibrant Leicester Square, reflecting a sense of travel and keeping you on the ready for impromptu amusement about the town.


The belt will sell from W London for men or women in mock alligator, mock lizard or standard leather—all reversible from their black exterior to the silver interior. Prices begin at £400 and depend on the various attachments. To see more of the belt and Small’s travel-inspired Spring/Summer 2011 collection, check out the concept film created by Small, Tom Beard and Jamie Hince.


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