Jean Pigozzi's line for creative grandpas launches in the U.S. with an NYC flagship

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Jean “Johnny” Pigozzi, the larger-than-life personality behind LimoLand, says the line of clothing and accessories is for “rich old men.” Combining a candy-hued palette with classic styles and quality materials, if Pigozzi is talking about grandpas, then they’re the ones who summer in the Hamptons on hallucinogens. Those who fit the bill or just dig the style will soon be able to indulge in the look when the brand’s first flagship store hits NYC next week in the Meatpacking District.


A French mogul, philanthropist and avid art collector—including the world’s largest collection of contemporary African art— Pigozzi’s label expresses his colorfully casual aesthetic and ultra-quirky personality through and through. The brand’s logo, Mr. Limo—a little creature based on work of late Tanzanian artist George Lilanga—makes the perfect mascot.


Selling at concept shops like Colette, 10 Corso Como and Land of Tomorrow, the LimoLand collection includes a stylish assortment of everyday fashions as well as collaborations with Yoshida Porter, Wild Things and Penfield.


We recently got a chance to preview the shop and the new collection, which are both packed with carefully considered details and plenty of joie de vivre.

See some of our favorites from the collection in the gallery below.