Since this spring, San Francisco-based fashion designer Zoe W. Brent has been giving used â€œhoodiesâ€ a new lease on life with her line called Hoodfix. â€œI guess I started getting into hoodies particularly when I started living in SF where there's no season where you don't want to be wearing one, since it's foggy so much of the time,â€ Brent tells Cool Hunting.
Featured in Thrillist which noted that Brent is a â€œone-woman operationâ€, each garment is hand-sewn from quality, preowned hoodies that have been abandoned by their previous owners.
â€œI work very spontaneously, no patterns, each piece starts from a used garment and then ends up as unique item that incorporates the eccentricities of the piece it started from,â€ Brent says. Starting around $50, Brent takes orders on her website in which you can describe, in a few sentences, what kind of style you are after. Once that's done, you'll just have to have a bit of faith. But from the samples we've seen, you're in good hands.
â€œI really like collaborating with people so that the result is something special for that person,â€ she says. Still another option is to provide her with an old hoodie of your own which she will retool into a new-styled garment that still has the sentimental value of its earlier incarnation.