This week, luxury British carmaker Aston Martin unveils an updated version of its iconic wing logo along with an updated logotype and a new tag line. The sophisticated tuning of the logo may not be noticeable to some, but for CH readers it’s likely quite obvious—the wings have simpler, bolder lines and the logotype is both refined and more prominent. The livery will debut on …
General Motors designed the original lunar rover that was used during the Apollo space program of the early ’70s in partnership with Boeing. Now the Detroit-based carmaker hopes to return to the moon with a new rover—or Lunar Mobility Vehicle (LMV)—created in partnership with Lockheed Martin. Together, the two companies have designed a prototype in response to NASA’s call out for an LMV for the …
When we spoke with Polestar CEO Thomas Ingenlath and Head of Design Max Missoni about their inaugural Design Contest in 2020, the duo looked to pure, distilled concepts that evolve Polestar‘s philosophy. Now, for their third edition, the Swedish automotive brand seeks to envision the future of sustainability. The theme for the 2022 Design Concept is “performance” and the brief, as the brand states, is …
