Link About It: This Week’s Picks

Drawing logos from memory, redesigning the classic bra, a Gloria Steinem biopic and more

1. Plan a Photograph Through Augmented Reality With the iOS app Blocker, users can quite literally block out photographic or filmic scenes: pull in what the camera sees, drop in and track 3D models and then play with light. This allows the user to set up the perfect photograph in advance of a shoot. The app tracks a scene as the camera moves, granting a …

All-Female Design Team Has Revamped the Classic Bra

Redesigning the classic bra isn’t a small feat. Bree McKeen first had the idea a decade ago when discussing her constant discomfort with a chiropractor, and they discovered her problem wasn’t her posture but her bra. The main issue was the underwire, an invention that was designed some 84 years ago. McKeen’s start-up, Evelyn & Bobbie, is crafting a better bra—and women are the designers …

Interview: Storq Founder Courtney Klein

How one fashion entrepreneur is doing her part and redesigning pregnancy

by Ami Kealoha Don’t make useless crap. With this simple design philosophy, Storq completely reimagined maternity clothes with the launch of their line in 2014. The San Francisco-based brand started with basics, like a black triangle bra in the softest jersey that quickly became our go-to undergarment for pregnancy, labor and nursing. Other items, from the long white tank to the black pencil skirt, all …