Allbirds Hits the Ground Running in NYC

The cult Silicon Valley comfort sneaker opens a concept shop in SoHo, with a new city-inspired colorway

Newcomer Allbirds breaks a lot of shoe rules. Their $95 shoes, which come in only two styles (runner or lounger), are logoless, machine washable, made from sustainably sourced merino sheep wool, and meant to be worn without socks. Comfort is their key goal, which is why it’s become the go-to shoe in Silicon Valley, but they don’t cut corners: it’s also a Certified B Corp. …

Lively’s All-Day Series Lingerie

The affordable underwear start-up's new styles draw inspiration from vintage swimwear, while staying true to comfort

Lively, which launched earlier this spring, is proving itself to be an attractive, inexpensive option that doesn’t sacrifice comfort or quality. Their new soft and summery “All-Day Series” continues their design mantra of combining the aesthetic elements of active, swim and lingerie—helping wearers feel like they’re wearing almost nothing. (It all hints back to their name: lingerie to live in.) For those who are looking …

Rudas: Made-in-NYC and Inspired by Budapest’s Bathhouses

Their gender-neutral "idlewear" is the antithesis to athleisure

It started with bathhouses. Both Charlotte Hundley and her partner William McCusker had spent time in Budapest’s 16th century bathhouses, before ever meeting each other. “We loved the architecture, meditative rituals, the social aspects, and also the fact that people took hours out of their day to sit, sweat and soak with others—which is awesome,” she tells CH. When the two plotted building their own, …