Travis Scott + Kid Cudi’s Record-Breaking Fortnite Virtual Concert

Using the popular cross-platform video game Fornite as an arena, Travis Scott and Kid Cudi premiered a collaborative track, “THE SCOTTS,” and shattered “attendance” records with 12.3 million viewers tuning in. As with similar Fortnite events held previously, themed merchandise, accessories, and upgrades were made available for players prior to the show. But a new component let viewers witness the building excitement more literally: developers …

COLORS’ Live Broadcast

Launching yesterday, music platform COLORS’ livestream offers a place for music fans to connect with each other and their favorite artists in a chat room. At 2PM EST each day, an artist will appear on the COLORS stream to perform—without post-production or show crew. Launched in partnership with YouTube Music, these livestreams also act as fundraisers (which will run for 30 days or until the …

Massive Attack and Manchester University Track Music Industry’s Carbon Footprint

Legendary Bristol-based outfit Massive Attack is turning over data from various tours and recording stints to Manchester University in the name of research. The Tyndall Centre for Climate Change Research will use the volunteered information to assess the primary sources of carbon emissions within the industry, from “band travel and production, audience transport and venue.” Massive Attack has already been attempting to offset their carbon …