Tag: Mattel

“Hot Wheels” 50th Anniversary Book from Assouline

An exciting visual exploration of the beloved toy brand's past, present and future

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Read — Design

Chris Down, SVP of Hot Wheels, says it best: “Everybody has a Hot Wheels story.” More than six billion miniature cars have been produced in the brand’s 50-year history. And not only children have adored them, adults covet the products—from iconic race-car driver Mario Andretti to entrepreneur Elon Musk, who went so far as to put a Hot Wheels version of a Tesla Roadster on …

Finally, a Hijab-Wearing Barbie

Link — Culture

While Mattel’s Barbie doll isn’t generally known for being progressive (from her unrealistic body to the fact that the first black Barbies still had caucasian features), the doll has recently made a positive step forward. Inspired by Ibtihaj Muhammad—a Bronze medal-winning Olympic fencer—a new Barbie doll now wears a hijab. Not only that, but the “Sheroes” collection of dolls are modeled in the image of …

Via dazeddigital.com

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