Pairing Nostalgic Cereal Design with Purposeful Flavors for OffLimits

CEO Emily Miller shares why she founded a cereal company and how she made it look and taste so good

In the upper echelons of food nostalgia, breakfast cereal often conjures colorful memories of school days and mornings with the family—often a sweet but hurried start to the day. The founder and CEO of new cereal brand OffLimits, Emily Miller, recognizes this but she doesn’t want anyone to live in the past; her two debut products feature purposeful, premium ingredients and deliver delectable flair in …

An Affordable At-Home Record-Cutting Machine

Designed by Pentagram’s Yuri Suzuki, the Easy Record Maker can capture audio from any source (connected by an aux cord or USB) and cut it onto five-inch 33 or 45 records. Right now, Japanese publisher and toymaker Gakken produces the machines, which retail for approximately $80 USD. The kit comes with 10 blank records and everything needed to create and play your signature recordings. “Vinyl …

Giorgia Lupi on Joining Pentagram, Data and Finding Inspiration Everywhere

The information designer is the first new partner at the NYC studio in seven years

As one of the most respected design studios in the world, Pentagram selects their partners incredibly carefully. There’s no surprise then that somebody as talented as Giorgia Lupi is the company’s first new NYC partner in some seven years. From installations to brand identities, architecture and advertising, Pentagram’s disciplines are vast. Unlike other studios, the owners also create the work—meaning everybody in the company must …