An Affordable At-Home Record-Cutting Machine

Designed by Pentagram’s Yuri Suzuki, the Easy Record Maker can capture audio from any source (connected by an aux cord or USB) and cut it onto five-inch 33 or 45 records. Right now, Japanese publisher and toymaker Gakken produces the machines, which retail for approximately $80 USD. The kit comes with 10 blank records and everything needed to create and play your signature recordings. “Vinyl …

Giorgia Lupi on Joining Pentagram, Data and Finding Inspiration Everywhere

The information designer is the first new partner at the NYC studio in seven years

As one of the most respected design studios in the world, Pentagram selects their partners incredibly carefully. There’s no surprise then that somebody as talented as Giorgia Lupi is the company’s first new NYC partner in some seven years. From installations to brand identities, architecture and advertising, Pentagram’s disciplines are vast. Unlike other studios, the owners also create the work—meaning everybody in the company must …

The Atlantic Theater Company’s New A-Shaped Identity

The award-winning Off-Broadway theater, The Atlantic Theater Company, is celebrating its 30th anniversary with a big makeover. With help from Pentagram partner Paula Scher, the company now bears a bold red-orange, blue and white visual identity. The design centers around a main trapezoidal shape (a nod to the stage’s overhead spotlight), which serves as both the Atlantic’s insignia and as the letter “A” when company’s …