Adidas FUTURECRAFT.LOOP: the Brand’s First-Ever 100% Recyclable Sneakers

An incredible innovation, these sneakers aim to nudge consumers toward more eco-conscious products

Furthering the brand’s commitment to environmental friendliness, adidas unveils the FUTURECRAFT.LOOP, the brand’s first-ever 100% recyclable performance-level sneakers. For more than a decade, the brand has researched and tested ways to create sneakers and other sportswear made to regress into raw material and reincarnated as a new pair of shoes or a different product entirely. Today’s unveiling is not only a hallmark in material innovation, …

Stylish Summer Performance Wear In All Blue Hues

Six highly-functional, handsome pieces for besting warm weather

As the season’s higher temperatures set upon parts of the world, a wardrobe change isn’t just for style, it’s to incorporate technical advancements. Not everyone is an athlete, but in summer everything from boardwalk runs to tennis matches and late-night strolls become easier with the right gear. The following six pieces all incorporate advancements, either in material or design. They also carry a distinct style—some …