Polaroid Originals Unveils OneStep+ Camera

An instant, analog device with photo-editing features and an iOS app

To celebrate Polaroid’s 80th year, in 2017, the brand unveiled the Polaroid Originals OneStep 2—a camera designed to be an upgraded revert to analog. The natural progression from last year’s release to today’s—including the addition of an iOS app, settings, and a new lens—is the Polaroid OneStep+; their most expansive analog camera since the end of their of instant film production in 2008 and subsequent …

The New Polaroid Originals Camera + Film

An acquisition by a shareholder in Impossible Project means the beloved company is back as an analog brand

Today marks the 80th anniversary of iconic analog instant photography brand Polaroid—and with it comes a some big news. Thanks to an acquisition by the largest shareholder in Impossible Project, Polaroid analog photography is back. With this new deal comes the creation of Polaroid Originals—the impossible became possible; as a brand Impossible Project will go away in favor of Polaroid Originals. Fortunately, this isn’t just …

Impossible Project 8×10 Portrait

Sit down for an instant large format photo in a naturally-lit studio

In a spirit similar to San Francisco’s masterful tintype photographer Michael Shindler and his wonderful Photobooth, the Impossible Project is giving analog portraiture new zeal through an old-school format. After realizing that not many people have the equipment on hand to shoot with 8×10 film—which they recently released after purchasing the remaining machines from Kodak—the Impossible Project team in NYC decided to set up a …