Coca-Cola Looks to Marijuana-Derived CBD for its Drinks

The marijuana-derived cannabinoid CBD—already building quite the reputation as anti-inflammatory, analgesic, anti-nausea and anti-seizure aid, in states where it’s being treated as legal—might find a home in Coca-Cola products. According to Bloomberg, “Coca-Cola is exploring the possibility of using CBD as an infusion in ‘wellness beverages.’” Plenty of studies and corroborated results address the benefits of CBD (from weed, not hemp)—and make note of the fact that …

Keepers Unveils New Can Design

The Brooklyn-based soda maker moves to a simpler look

Brooklyn-based citrus coffee soda brand, Keepers has unveiled a pair of new cans designed in-house by Sam Zhou. The cans—an aesthetic upgrade from the packaging they’ve donned since launching in 2016—are minimalist and adorned with information about the coffee inside, from region to altitude, variety, farm and tasting notes. The redesign is simple, with regard to its look and its goal: the product has always been …

An Onslaught of New Beverages That Defy Existing Categorization

Beyond soda, “a proliferation of beverages that don’t fit within traditional drink categories is creating tough choices for retailers, confusion for shoppers and a challenge for manufacturers,” Jennifer Maloney and Julie Jargon of the Wall Street Journal explain. From Pepsi’s offer to buy SodaStream to drinks like cold-brew coffee and kombucha defying  shopping aisle organization, consumer tastes are changing. The market has a tidal wave …