All-Female Design Team Has Revamped the Classic Bra

Redesigning the classic bra isn’t a small feat. Bree McKeen first had the idea a decade ago when discussing her constant discomfort with a chiropractor, and they discovered her problem wasn’t her posture but her bra. The main issue was the underwire, an invention that was designed some 84 years ago. McKeen’s start-up, Evelyn & Bobbie, is crafting a better bra—and women are the designers …

Lively’s All-Day Series Lingerie

The affordable underwear start-up's new styles draw inspiration from vintage swimwear, while staying true to comfort

Lively, which launched earlier this spring, is proving itself to be an attractive, inexpensive option that doesn’t sacrifice comfort or quality. Their new soft and summery “All-Day Series” continues their design mantra of combining the aesthetic elements of active, swim and lingerie—helping wearers feel like they’re wearing almost nothing. (It all hints back to their name: lingerie to live in.) For those who are looking …

Behind the Comfort of Naked Underwear

The brand's name is more than just alluring, it defines the fit and cut especially for men

With a name like Naked, it’s easy to have certain expectations of this underwear brand. Alluding to our purest state, Naked does deliver. The cuts utilized in their men’s collection (whether you’re interested in boxers briefs, trunks or briefs) maximize body shape and physique, but fit is most important. There’s a careful closeness that wraps the body without hugging too tightly—especially around the tenderest of …