Boy Smells Founder Matthew Herman on Scent and Gender

Reimagining personal care products in a more fluid and inclusive manner

Despite its name, LA-based Boy Smells—founded by David Kien and Matthew Herman—makes underwear and candles that aren’t intended for one gender; rather the brand is a purposeful amalgamation of masculinity and femininity and everything between. Conversation around personal care products typically being hyper-gendered led Kien and Herman to experiment within the space. They made candles in their kitchen with the mission to explore the dismissal …

All-Female Design Team Has Revamped the Classic Bra

Redesigning the classic bra isn’t a small feat. Bree McKeen first had the idea a decade ago when discussing her constant discomfort with a chiropractor, and they discovered her problem wasn’t her posture but her bra. The main issue was the underwire, an invention that was designed some 84 years ago. McKeen’s start-up, Evelyn & Bobbie, is crafting a better bra—and women are the designers …

Lively’s All-Day Series Lingerie

The affordable underwear start-up's new styles draw inspiration from vintage swimwear, while staying true to comfort

Lively, which launched earlier this spring, is proving itself to be an attractive, inexpensive option that doesn’t sacrifice comfort or quality. Their new soft and summery “All-Day Series” continues their design mantra of combining the aesthetic elements of active, swim and lingerie—helping wearers feel like they’re wearing almost nothing. (It all hints back to their name: lingerie to live in.) For those who are looking …