SC-X700 Long-Sleeve Shirt


Music streaming platform SoundCloud partnered with clothing brand and design team GRVTY (aka Orlando Urbina and Marshall Tan) for a collaborative apparel collection called Pure & Wondrous Sounds. With nods to SoundCloud’s color scheme and a handful of GRVTY’s musical and visual influences, the collection drops today. The “SC-X700” long-sleeve shirt salutes Tom Wong and Coxsone Dodd, two influential figures in the Jamaican sound system circuit and the development of ska and reggae throughout the ’50s and ’60s. Specifically, Urbina and Tan call out Wong’s history as a hardware store-owner, which led him to build out his own systems with equipment from his shop. They say their shirt is an homage to “all those who built physical structures that brought sound to the streets and to the people.”