Arcade Fire: Creature Comfort

As anticipation reaches critical mass for their 28 July Everything Now album release, the Arcade Fire have just unleashed a hyper-active satirical video for the track “Creature Comfort.” While the band, dressed in matching futuristic costumes, plays in the background, annotations pop up on screen—calling to mind the VH1 classic Pop-Up Video. Only, the information here is comedic and quite frankly bizarre at times. The track itself is masterful and rollicking, with powerful supporting vocals from Régine Chassagne.