No longer a little band from Montreal, Arcade Fire has earned enough respect to do almost anything in recent years, all the while holding strong to their humble beginnings and keeping their independent credibility alive. They’ve maintained that spirit with a totally original live music video of “Afterlife,” directed by Spike Jonze, performed at this past week’s YouTube Music Awards. Actress Greta Gerwig starred in what began as a theater-like performance and transitioned into a collaborative, lighthearted experience, complete with dancing kids and a quick serenade from Win Butler. The unsung hero is the camera men—it’s incredible to think it all aired in real time.
Arcade Fire: Afterlife