Link Culture

BMW’s Newfangled Idea

Josh Rubin

In a brilliant new ad, BMW harks back to the dawn of the internet and features a clip of Katie Couric and Bryant Gumbel wondering, “What is ‘internet’ anyway? Do you write to it like mail?” Fast forward 21 years and the duo now sits in the new zero-emission BMW i3 questioning whether the futuristic auto is propelled by either a fan, turbine or maybe a fan-bine? It’s true; big ideas do take a little getting used to.

COOL HUNTING always gets permission to use the images we publish; however, as an independent publication, we cannot afford to continue fighting unfair claims of copyright infringement, so the images have been removed from this post.

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Josh Rubin

Josh Rubin is COOL HUNTING's founder, editor and executive creative director. He brings his background as a photographer and expertise as a user experience designer to his point of view on what makes a good story for CH—this most often include some kind of intersectionality between art, culture, technology and design. Josh is a bit of an urban hippie, obsessed with most things Japanese, a Sealyham Terrier lover and very food motivated.

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