I'm very proud to welcome our newest site sponsor, BMW. Their campaign, "No," is all about resisting compromise, second guessing, middle management and anything else that may get in the way of building the best product possible. The Why We Say No site is a repository for anyone to share their own "no" and watch the nos of others. Thanks BMW for supporting us and more importantly, thanks for supporting creatives around the world to help make "no" a good word.