BMW Says “No”


I'm very proud to welcome our newest site sponsor, BMW. Their campaign, "No," is all about resisting compromise, second guessing, middle management and anything else that may get in the way of building the best product possible. The Why We Say No site is a repository for anyone to share their own "no" and watch the nos of others. Thanks BMW for supporting us and more importantly, thanks for supporting creatives around the world to help make "no" a good word.

Josh Rubin

Josh Rubin

Josh Rubin is COOL HUNTING's founder, editor and executive creative director. He brings his background as a photographer and expertise as a user experience designer to his point of view on what makes a good story for CH—this most often include some kind of intersectionality between art, culture, technology and design. Josh is a bit of an urban hippie, obsessed with most things Japanese, a Sealyham Terrier lover and very food motivated.

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