Cool Hunting Video: Carlo Giordanetti of Swatch

We talk to the Creative Director about working with artists and balancing an extroverted aesthetic with classic Swiss precision

On a quiet afternoon at the Whitney Museum of American Art, we had the opportunity to meet with Swatch Creative Director, Carlo Giordanetti. While exploring the Robert Indiana exhibition, Giordanetti shared his process of collaborating with contemporary artists, and finding inspiration in the art world today. With Giordanetti at the helm, this visually extroverted Swiss watch company spurs creativity by finding a balance between a bold aesthetic and innovative engineering.