Ferrari 12Cilindri Tailor Made by COOL HUNTING: GRAYCODE, jiiiiin
The 12Cilindri’s engine notes interpreted as music, deconstructed and reimagined in a unique notation format as the vehicle’s livery
GRAYCODE, jiiiiin is an artistic duo of artists and electro-acoustic music composers. Employing subtle nuances of sound vibrations, pressure dynamics and musical tension as their artistic language, they craft works transpositioning the invisible realm of sound into an audible and immersive reality.
Their works are conveyed through vibration and undulation of sonic waves. They begin with harvesting structural sonic elements using devices they build, ranging from rare analogue tape recorders to state-of-the-art instruments they construct themselves. Each device is carefully fabricated to precisely capture the sonic landscapes they observe, echoing the ethos of 12Cilindri Tailor Made: “Inspired by Tradition, Driven by Innovation.”
The data are then extended into visual and experiential forms to provide an immersive experience for the audience. Their visual elements, most prominently represented in the form of scores, serve as guidelines for performance that completes the work. Their notations deviate from the traditional musical scores by foregoing the notion of time and direction. Each sound particle is activated during the performance at the moment when all sonic moments coincide.
For Ferrari, GRAYCODE, jiiiiin conducted these processes to unfold their unique visual and performative interpretations of the V12, often noted as “the soul of the car.” After analyzing the V12’s sonic characteristics, they created the sound work <Music or 12 Lines>. This piece, recorded on magnetic reel tape, and its original score will be given to the owner to admire and enjoy. This unique drawing is also painted on the bonnet, beneath which the engine is installed, creating a unique livery that’s painted one shade darker than the body.
As we celebrate the 23rd anniversary of COOL HUNTING, we’ve evolved from just sharing stories to creating things to tell stories about and the Ferrari 12Cilindri Tailor Made is our proudest achievement thus far. We’ve built a bridge between Korea and Italy, another between art and automotive and a third from past to future. Learn more about the project here.
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