USA Today: Steve Zissou’s Cool Shoes Prove Tough to Fill

Usa-Today-Logo Press

Josh Rubin, 30, a New York-based software designer who blogs about eye-catching products on his site Cool Hunting (, was quite taken with the unique sneak. "I liked the color combination — or 'colorway,' as it is called in sneaker design," he says.

But just like The Life Aquatic's spotted shark, the Zissou shoe doesn't exist in the real world. But that hasn't stopped the Web set from launching a petition with nearly 600 names and e-mailing
by Susan Wloszczyna

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Josh Rubin

Josh Rubin

Josh Rubin is COOL HUNTING's founder, editor and executive creative director. He brings his background as a photographer and expertise as a user experience designer to his point of view on what makes a good story for CH—this most often include some kind of intersectionality between art, culture, technology and design. Josh is a bit of an urban hippie, obsessed with most things Japanese, a Sealyham Terrier lover and very food motivated.

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