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Think of TRYVERTISING as a new breed of product placement* in the real world, integrating your goods and services into daily life in a relevant way, so that consumers can make up their minds based on their experience, not your messages.

* Mind you, this is not about increasingly sophisticated product placement in movies, TV series or games; no doubt an improvement on intrusive commercials, but it's still based on advertising, not TRYVERTISING. Also, to prevent this newsletter becoming more voluminous than the old testament, we will primarily focus on direct TRYVERTISING, i.e. activities aimed directly at end users, as opposed to indirect, viral campaigns aimed at getting celebs or influencers to try out (and talk about) new products and brands: we'll save Star Jones, The Donald, Hillary Swank and Josh Rubin for the inevitable update 😉

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